Asics x HAL Studios GEL-NYC 2.0 SSHS Men's Shoes

Details
The Signature Series is a partner program that invites design visionaries to apply their distinctive perspective to key seasonal models. Through these collaborations, the series deepens product storytelling and elevates design language by showcasing each partner’s unique creative lens.

To introduce the next evolution of the GEL-NYC™ franchise, HSDT reimagines the GEL-NYC™ 2.0 sneaker with industrial influences drawn from New York City. This project highlights the often-overlooked utilitarian elements that form the city’s foundation. Titled “The Architecture of Everyday Life,” the concept draws inspiration from New York’s industrial structures and urban core, resulting in a design that reflects the city’s rugged elegance.

Each pair features a personalized Sound Mind, Sound Body message from the partner printed inside the tongue. HSDT’s message, “The World Is Yours,” captures the spirit of New York City and encourages that energy to be carried through every step.

Key Features

• Upper inspired by the GEL-1050™ shoe

• Rearfoot and forefoot GEL™ technology for cushioning and shock absorption

• FF BLAST™ PLUS cushioning, re-tuned from the running line for everyday wear; softer, lighter, and more responsive than standard foams

• TPU TRUSSTIC™ technology positioned on the lateral side to enhance walking stability

• Angled heel design to soften heel strike and support smoother heel-to-toe transitions

• Walking-specific flex grooves to promote natural movement